Design that holds up next to your best competitors.

Graphic design for US retailers and SMBs is the work that holds your brand together across every customer touch — logo, website, sales decks, in-store signage, packaging, social creative, email templates, brochures. Inconsistency across these touches is the most common silent reason customers do not trust an otherwise good business. Our graphic design services close that gap with a brand system you can hand to any vendor and trust the output.

Brand identity that holds up across every surface

A brand identity engagement covers more than a logo. We design the system that makes the logo work — colour palette, type system, photography direction, voice guidelines, usage rules. Every identity ships with a written brand guidelines document so any vendor (printer, social agency, web developer) produces consistent output without calling you. Typical deliverables in an identity build:

• Logo — primary, secondary, monochrome, favicon, and minimum-size variants in vector format (SVG, AI, PDF).
• Colour palette — primary, secondary, neutral, and semantic colours with hex, RGB, CMYK, and Pantone values.
• Type system — display, body, and mono pairings with sizing scale and weight rules.
• Brand guidelines — a 15–30-page PDF covering logo usage, colour, type, photography, voice, and do-not patterns.
• Templates — letterhead, business cards, email signatures, and slide-deck masters in the new identity.

Sales and marketing collateral that earns the meeting

For B2B retailers and service businesses, the sales deck and capability statement do more work than the website. We design pitch decks, one-pagers, sell sheets, capability statements, and case-study layouts that hold up next to the polished pitch decks your competitors are using. Each ships in Figma or PowerPoint format so your sales team can edit them after handover.

Print, signage, and packaging

Print is where most amateur design tells on itself. We design business cards, brochures, in-store POS materials, large-format signage, vehicle wraps, and packaging artwork — supplied as production-ready files for the printer with bleed, crop marks, and CMYK colour profiles. We also coordinate with the printer on first-run proofs so the printed result matches the screen comp.

Social creative and email design — on a cadence

Most retailers stall on social and email because they are designing one-off posts every week. We build template sets — usually 8–12 evergreen layouts you can reuse — plus campaign sets for launches. Monthly retainer clients typically book 20–60 hours per month for ongoing collateral, social creative, ad sets, and lifecycle email templates. Retainers cap costs and guarantee priority turnaround.

Source files, deliverable formats, and ownership

Every deliverable ships as editable source files (Figma, Adobe Illustrator, Photoshop, InDesign) plus production-ready exports (PDF, PNG, SVG, JPG). No vendor lock-in. If you switch design vendors next year, your files work with the next team without conversion.

Who this is for

Founders, marketing leads, and operations teams at US retailers and SMBs who want a design partner rather than a freelancer. Particularly retailers who care about how the work looks when it is printed, framed, projected at a trade show, or running as a paid Instagram ad. Typical projects: a 3–4-week brand identity build with two rounds of revision, a 6–8-week comprehensive identity system with guidelines and templates, or an ongoing monthly retainer for cumulative collateral.